A Guide to Talking to the Media from an Insider

I am the media.  I work as a reporter, editor and producer for a network.

Cue the hisses, catcalls, tomato throwing and villagers with torches and pitchforks.

I know my job ranks up there with lawyers, politicians and used car salesmen.

I am also just like you. I’m actually a little shy.

A major part of of my job is talking to people. It’s also one of the best parts of my job.

Why would you have to talk to the media?

You don’t, but you may want to.

In 1968 Andy Warhol talked about everyone having fifteen minutes of fame. You may be called up to reach your fifteen minutes of fame as someone who witnessed a remarkable event like a tornado, or as a spokesperson for your group or organization.

Ahead, lets look at the three types of people we regularly talk to, and how to make talking to the media a pleasant and productive experience.

Who Does the Media Talk to?


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